The global kids scooter market was valued at USD 28.41 billion in 2022 and is anticipated to grow at a CAGR of 7.4% from 2023 to 2032. A kids' scooter is a standard recreational and mobility vehicle, especially for children between the ages of two and three. These small, two-wheeled or three-wheeled vehicles provide kids with an enjoyable way to play along and get around while offering several benefits supporting their physical, mental and social growth around their surroundings. A kids' scooter is initially a light, manually propped vehicle with a deck for the youngster to stand on and a handlebar for standing. The scooter's ability to glide smoothly across various surfaces is made possible by including wheels, often two but occasionally three. The main function of a kids' scooter is to give kids an enjoyable and energetic way to get around while nurturing their sense of confidence and independence.

Market Introduction:

The age-appropriate size and characteristics of kid's scooters are a basic feature. Safety and design features are the most important considerations for kids' scooters. Because these scooters are made especially to meet young people's size and skill levels, young riders can ride safely and comfortably. The vehicle's width, handlebar height, and waist size are properly adjusted to accommodate the needs of younger riders. Manufacturers aim to reduce the chance of accidents or injuries by emphasizing features like solid frames, non-slip decks, and durable stopping systems. Further, many scooters provide safety add-ons like elbow, knee, and helmet pads to give kids additional protection as they enjoy their ride.

To accommodate the wide range of tastes of young people, kids' scooters come in several forms and styles. It is typical to see them with well-known animated characters, bright colors, and short, continuous signs that appear in kids' eyes. This aspect makes the vehicle more exciting and inspires kids to be proud of their means of transportation. Kids' scooters are designed with intentionally simple mechanics that make it easy for kids to learn the fundamentals of riding and controlling. By putting one foot on the scooter and pushing off the ground with the other, the child can move the handlebar forward to the front wheel. For most kids, this action is intuitive and aids in developing balance and coordination.

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Recent Development

• In June 2022: Kawasaki has unveiled a two-wheeled electric scooter designed especially for kids between three and eight. By helping young children learn and maintain balance while riding, this cutting-edge instruction hopes to make riding safe and fun for them. The electric scooter has characteristics specifically designed to meet the needs of young riders, such as a solid and stable construction that promotes the development of balance. Besides encouraging exercise and outdoor play, Kawasaki's launch of the scooter aligns with its dedication to manufacturing high-quality products suitable for various age groups. Kawasaki aims to support children's overall development by providing a fun and instructive form of transportation.

Market Dynamics:

Drivers

Cultural Shift Toward Experiential Parenting - In recent years, there has been a distinct cultural movement in favor of experiential parenting, with parents actively looking for goods and activities that enhance their kids' growth and overall experiences. Parents emphasize products that support their children's holistic growth, reflecting their desire to provide their kids with enriching experiences. Kids scooters have become popular for parents who want to give their kids enjoyment, exercise, and skill development. With the help of these scooters, kids may have fun exploring their environment and improving their balance, coordination, and spatial awareness. Because they aid in children's general, well-rounded development, they fit perfectly with the experiential parenting movement. Kids scooters can be quite beneficial for children's physical and mental development. Physically speaking, using a scooter demands coordination and balance, among other motor abilities. Additionally, it gives kids a chance to be active, which helps them adopt a healthy lifestyle at a young age. Further, controlling a scooter enhances reflexes and spatial awareness.

Restraints:

Limited Awareness in Certain Regions – The global market faces many issues, including the limited awareness and their adoption rate. The use of kids' scooters and their level of awareness differ by region. There might be less knowledge about the availability or advantages of kid's scooters in various markets. The task for manufacturers in these areas is to educate consumers, make marketing investments, and establish a marketing practice in areas where the product is not as well-known or understood. The task of informing customers about the advantages of kid’s scooters is one that manufacturers must tackle. This entails studying the psychological and environmental benefits of scooter riding for kids and its positive effects on their health and fitness. Parent and caregiver-targeted marketing campaigns should address safety concerns and highlight the benefits of kids' scooters as a fun and safe form of transportation for kids.  This factor is restraining the market growth and development.

Opportunities:

Impact of Social Media - The global kid's scooter market is experiencing significant growth due to the influence of social media on consumer behavior and purchase decisions. Parents searching for the best scooters for their kids increasingly rely on online reviews and social media influencers to learn about and select products. Kids scooters are becoming increasingly visible on social media platforms like Facebook, Instagram, and YouTube, which increases their desire and promotes the brand through digital marketing and online recommendations. Social media and influencer marketing have also given rise to niche marketers and micro-influencers. Influencer marketing has become a powerful means for brands to reach their target audience and promote their products. Since micro-influencers have smaller but highly engaged followings, they are more relatable and credible to their audiences and can offer more focused and successful marketing campaigns.

Regional segmentation analysis:

The regions analyzed for the market include North America, Europe, South America, Asia Pacific, the Middle East, and Africa. Europe region emerged as the most prominent global Kids scooter market, with a 41.0% market revenue share in 2022. UK, Germany and France are the key countries contributing towards the regional market growth and development. Europe is a significant mark for kid's scooters because of its mix of urban lifestyles, strong emphasis on outdoor recreation, and sophisticated consumer base. Safety regulations, environmental awareness, and consumer demand for long-lasting, high-quality goods impact European market share. European culture significantly influences the themes and designs. Safety features and clean, modern designs can be of the utmost importance to European citizens. Well-known animated/comic characters and themes of European cultural values influence the message shared in this article. In Europe, living in cities is more common, affecting market share dynamics. The regional market players also engage in various market strategies such as product innovation, product differentiation, mergers, acquisitions, partnerships, and strategic alliances to maintain their competitive edge.

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• In April 2022: Globbеr recently unveiled new products with a modern style to improve customers' outdoor activities. Among the new goods are:
  • A three-wheeled scooter.
  • A baby trike.
  • Two distinct two-wheeled scooters.
  • A bicycle trike.

The company's commitment to offering creative and enduring outdoor solutions to people of all ages is evident in this calculated decision. A baby trikе made especially for newborns and young toddlers was also part of the launch lineup, in addition to the products already mentioned. Young children can use this product as an introduction vehicle to go on outdoor activities without the supervision of their parents. With meticulous attention to detail, the baby's training ensures it's safe and fun for kids and parents alike.

Product Segment Analysis

The product segment includes 2 wheels and 3 wheels. The 3 wheels segment dominated, with a market share of around 68% in 2022. Young children and toddlers love these scooters. Most three-wheeled kids scooters have twin wheels up front and a single wheel at the back for improved stability. Additionally, kids' scooters with adjustable aluminum handlebars are available from manufacturers like Micro Mobility and Razor. Additionally, the companies provide scooters with adjustable and detachable seats that are foldable and multicolored seats for convenient storage and transportation. These kid's scooters have LED lights for nighttime riding and polyurethane wheels suitable for hardwood floors.

Distribution Channel Segment Analysis

The distribution channel segment is bifurcated into online sales and offline sales. The offline segment dominated, with a market share of around 72% in 2022. For offline sales, the in-storage experience is a crucial difference. Regarding kid's scooters, parents frequently appreciate the chance to handle them in person and evaluate aspects like construction quality, safety features, and design. Retailers use interactive in-store displays to highlight their merchandise and provide customers with a tactic, engaging customers. Physical stores provide the benefit of rapid customer service and professional assistance. Parental guidance on the best kids' scooters can be provided by knowledgeable personnel, considering elements such as age, ability level, and safety concerns. The personal touch in customer service influences the market share of offline sales. One advantage of offline sales channels is their instant availability. Parents who would rather visit a nearby store to make a last-minute purchase or obtain a kids scooter on the same day.